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Preiscontrolling

Preiscontrolling

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824482634
Condition
New
Product Description

Trotz seiner herausragenden Stellung innerhalb der Unternehmensfhrung weist das Preismanagement in der Unternehmenspraxis nur eine geringe Professionalitt auf; in kaum einem anderen Managementbereich kommt es zu vergleichbar gravierenden und folgenschweren Fehlern. Andreas Florissen verknpft empirische Aussagen der Preisforschung ber Problemfelder im Preismanagement mit allgemeinen verhaltenswissenschaftlichen Aussagen zu Begrenzungen im Handeln konomischer Akteure. Auf dieser Grundlage entwickelt er ein breites Spektrum an Defiziten und mglichen Erklrungsanstzen. Um Defizite im Preismanagement zu beheben bzw. zu reduzieren, erarbeitet der Autor eine Preiscontrollingkonzeption, die auf dem Controllingverstndnis der Rationalittssicherung der Fhrung basiert. Seine Konzeption umfasst Ziele, Aufgaben, Instrumente und Trger dieser Sicherungsfunktion.

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