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Strategisches Management in Regionen
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Regionen stehen heute vermehrt im Wettbewerb um Anwohner, Touristen und Investoren. Hufig fehlen jedoch strategische Konzepte, um Wettbewerbsvorteile aufzubauen und zu erhalten. Auf der Basis des Stakeholder-Ansatzes entwirft Anna Lena Peitsch ein strategisches Managementmodell fr Regionen. Die Modellentwicklung erfolgt in vier Schritten: " Abgrenzung der regionalen Stakeholder von anderen Umweltgruppen, " Auflistung und Charakterisierung aller regionalen Stakeholder, " Entwicklung von Manahmen fr ein erfolgreiches Stakeholder-Management und " Integration der Erkenntnisse in den strategischen Programmplanungsprozess einer Region. Anschlieend berprft die Autorin ihren theoretischen Bezugsrahmen anhand von drei Fallstudien.
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