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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824479085
Condition
New
Product Description

Financial Planning, eine Finanzdienstleistung zur Gestaltung der finanziellen Angelegenheiten von Privatpersonen, ist in Deutschland relativ gering entwickelt und konzentriert sich bisher auf vermgende Privatkunden. Doch gewinnt eine integrierte Finanzplanung fr breite Bevlkerungsschichten zunehmend an Bedeutung. Eine zentrale Frage ist, wie ein entsprechendes Angebot von Finanzdienstleistern fr private Haushalte des Mengengeschftes aussehen sollte. Bernd Hochberger analysiert empirisch fundiert Gestaltungsformen eines Financial-Planning-Angebotes fr das Retail-Segment von Finanzdienstleistern. Unter Bercksichtigung verhaltenswissenschaftlicher Erkenntnisse entwickelt er Bestimmungsfaktoren der Nachfrage und leitet mit Hilfe einer Internet-Umfrage bei privaten Haushalten erfolgversprechende Gestaltungsmerkmale ab.

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