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Beratungszufriedenheit bei B2B-Lsungen
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Technologische Entwicklungen, Triebkrfte des Wettbewerbs zwischen Anbietern sowie Vernderungen auf Seiten der Nachfrage haben in jngerer Vergangenheit zur Entstehung des Lsungsgeschfts gefhrt. Ulrich Kleipa zeigt aus der Perspektive des Relationship Marketing und mittels zweier empirischer Studien, welche Faktoren auf die Beratungszufriedenheit bei B2B-Lsungskunden wirken, welche Konsequenzen die Beratungszufriedenheit bei B2B-Kunden hat und welche praktischen Implikationen sich daraus fr Anbieter von B2B-Lsungen ableiten lassen.
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