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Vertrauen in Banken
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Steigender Wettbewerb und Ergebnisdruck verschlechtern die Zukunftsperspektive deutscher Banken. Zustzlich hat die Finanzkrise zu deutlichen Vertrauensverlusten bei Bankkunden gefhrt. Eine erfolgversprechende Strategie, um die Ertragsprobleme der Banken zu mindern, ist die Verbindung des Firmen- und Privatkundengeschfts von Unternehmern (Konnektivitt). Gegenwrtige Untersuchungen zeigen, dass hier groes Ertragspotenzial besteht und Unternehmer ihre private und geschftliche Bankbeziehung aufgrund von mangeldem Vertrauen trennen. Thorsten Steinmann untersucht die Determinanten des Vertrauens in Management und Kundenberater von Banken anhand einer grozahligen empirischen Untersuchung. Zustzlich prft er, ob Vertrauen zu Konnektivitt fhrt und prsentiert Gestaltungsvorschlge fr ein Vertrauensmanagement.
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