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Marketing im japanischen Investitionsgter-Produktgeschft

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Springer Nature
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N/A
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GTIN
9783824468645
Condition
New
Product Description

Die Position deutscher Anbieter im japanischen Markt fr Investitionsgter ist im internationalen Vergleich unbefriedigend. Auch der weitgehende Abbau von administrativen Marktzugangsbarrieren hat zu keiner grundlegenden Verbesserung dieser Situation gefhrt. Markus Bttcher untersucht Strukturspezifika der japanischen Industrie sowie Aspekte der Interaktion zwischen Anbietern und Nachfragern im Markt fr Investitionsgter. Der Autor diskutiert, ob in Japan Investitionsgtermrkte nach westlichem Verstndnis existieren und in welcher Form sich deutsche Anbieter im japanischen Markt engagieren.

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