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Anarbeitungsleistungen als Marketinginstrumente im Technischen Handel

Anarbeitungsleistungen als Marketinginstrumente im Technischen Handel

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824468621
Condition
New
Product Description

Anarbeitungsleistungen sind eine typische Form der Manipulation im Technischen Handel. Durch individualisierte Anarbeitungsleistungen, wie etwa die Montage, das Stanzen oder das Einbinden, knnen sich Hndler Wettbewerbsvorteile gegenber ihren Konkurrenten auf den vor-, gleich- und nachgelagerten Stufen sichern. Marco Schmh untersucht die Entwicklungsgeschichte der handelsblichen Manipulation. Der Autor erarbeitet anhand mehrerer empirischer Untersuchungen eine Typologie fr Betriebe des Technischen Handels, formuliert die Effizienzbedingungen einzelner Hndlertypen und zeigt hndlerspezifische Marketingstrategien auf.

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