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Krisen in Geschftsbeziehungen
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Ungefhr ein Viertel aller auf industriellen Mrkten bestehenden Geschftsbeziehungen werden pro Jahr beendet. Dieser Umstand wirkt sich auf den Lieferanten unterschiedlich aus: Als In-supplier verliert er einen wichtigen Abnehmer, als Out-supplier erhlt er eine Marktchance. Kristin Butzer-Strothmann untersucht den Verlauf von Krisen in Geschftsbeziehungen anhand eines idealtypischen Phasenmodells und analysiert die Vorgnge in jeder einzelnen Phase. Die Autorin zeigt, anhand welcher Signale und mit welchen Marktforschungsmethoden der In-supplier oder der Out-supplier Krisen in einer Geschftsbeziehung frhzeitig erkennen knnen.
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