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Wettbewerbsvorteile durch kundenorientiertes Supply Management
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Die Verringerung der Fertigungstiefe fhrt zu einem steigenden Einfluss der Beschaffung. Qualitt und Kosten von Produkten werden in hohem Mae durch die betriebliche Versorgungsfunktion determiniert. Matthias Kuhl analysiert die Bedeutung der Beschaffung, um nachhaltig Wettbewerbsvorteile fr Unternehmen zu generieren und zu sichern. Der Autor gibt Gestaltungsempfehlungen fr die bertragung einer konsequenten Kundenorientierung auf die betriebliche Beschaffungsfunktion und diskutiert Anforderungen an ein kundenorientiertes Supply Management.
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