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Wettbewerbsvorteile durch kundenorientiertes Supply Management

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824469536
Condition
New
Product Description

Die Verringerung der Fertigungstiefe fhrt zu einem steigenden Einfluss der Beschaffung. Qualitt und Kosten von Produkten werden in hohem Mae durch die betriebliche Versorgungsfunktion determiniert. Matthias Kuhl analysiert die Bedeutung der Beschaffung, um nachhaltig Wettbewerbsvorteile fr Unternehmen zu generieren und zu sichern. Der Autor gibt Gestaltungsempfehlungen fr die bertragung einer konsequenten Kundenorientierung auf die betriebliche Beschaffungsfunktion und diskutiert Anforderungen an ein kundenorientiertes Supply Management.

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