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Der Vorteil des Angreifers
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Technologische Dynamik stellt eine zentrale Triebkraft des Wettbewerbs dar und fhrt hufig zu tiefgreifenden Umbrchen von Markt- und Anbieterstrukturen. Etablierte Anbieter sind oft nicht in der Lage, auf radikale technologische Innovationen adquat und rechtzeitig zu reagieren. Jens Mrchel analysiert die zentralen Eigenschaften von Wissen. Er entwirft ein dynamisches Modell, in dem verschiedene Arten von Wissen in Beziehung gesetzt werden und das Ansatzpunkte fr ein betriebliches Wissensmanagement liefert. Der Autor unterscheidet verschiedene Arten technologischer Innovationen, die fr die relevanten Wettbewerber mit einem unterschiedlich hohen Bedrohungspotenzial verbunden sind.
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