Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Strategic Shifts between Business Types

Strategic Shifts between Business Types

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824479894
Condition
New
Product Description

The range of products and services that are traded on business-to~business markets is very broad. It encompasses such heterogeneous goods as standardized software, machine tools, and power stations. Against this background of heterogeneity, the development of undifferentiated "one-for-all" marketing programmes is neither promising from the practitioner's perspective, nor consistent with an application-oriented approach in marketing science. Yet, at the same time, the pitfalls of overemphasizing the particularities of individual transactions, which lead to a lack of generalizability, are to be avoided. As a response to this dile=a, various conceptions for systematizing transactions on business-to-business markets have been developed in the past years. Co=on to all of these concepts, which are rather varied in terms of their methodology, are the objectives of identifying meaningful types of transaction processes (usually referred to as transaction or business types) and of deriving corresponding reco=endations to guide marketing practice. Co=on to all of them is, however, also a deficit: The approaches presented to date take into account only the heterogeneity that prevails at a certain point in time. They do not capture the potential change of market offerings over time, that is, the heterogeneity that arises from shifts between the different types in the course of time. The existent approaches are, hence, static in the sense that they treat the criteria that are used for categorization as given. They do not interpret them as variables that are susceptible to the transaction parties' design.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

The Market of Virtue

$109.99

The Wizard of Quarks

$44.99

Covariant Schrdinger Semigroups on Riemannian Manifolds

$84.99

Applications of Generative AI

$179.99

Maritime Security Risks, Vulnerabilities and Cooperation

$159.99

Streifzge durch Wald und Flur

$59.99

Software Development From A to Z

$64.99

Logics for Computer Science

$99.00

Die Wahrheit im Menschen

$64.99

Economics, Sustainability, and Natural Resources

$169.99

DNA Vaccines

$249.99

Tectonic Uplift and Climate Change

$139.00

Die Wrmewirtschaft in der Zellstoff- und Papierindustrie

$59.99

Entrepreneurship in Emerging Economies

$169.99

The Right to Home

$79.99

Einfluss der Unternehmensabspaltung auf den Shareholder-Value

$49.99

Teaching Social Justice Using Postcolonial Texts

$129.00

Water Resources in Slovakia: Part II

$299.99

Regulating and Managing Food Safety in the EU

$199.99

The DSM-5 Perspective

$139.99

The Baking Bible by Rose Levy Beranbaum

$40.00

Design for Regenerative Cities and Landscapes

$129.99

Die doppelte Defensive

$69.99

Practical Palm Pre webOS Projects

$39.99

Field Screening Europe 2001

$84.99

Last Cuentista: Alebrijes (Sp)

$8.21

Sicherheitsfibel

$69.99

The Critical Success Factors of Green Supply Chain Management in Emerging Economies

$129.00

Partial Differential Equations II

$84.99

The Making of Democrats

$54.99

Digital Health Care in Taiwan

$59.99

Pathologische Anatomie der Tuberkulose

$59.99

Elements of Topological Dynamics

$109.99

Alltagspraktiken in Kindertageseinrichtungen

$59.99

A Loud Winter's Nap by Katy Hudson

$18.99

Mr. Wolf's Class: Lucky Stars

$7.49

Software Quality: Higher Software Quality through Zero Waste Development

$44.99

Das Gesetz bin ich

$69.99

Geschichte und ihre Sprache

$79.99

Green Transportation and New Advances in Vehicle Routing Problems

$179.99