Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Strategic Shifts between Business Types

Strategic Shifts between Business Types

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824479894
Condition
New
Product Description

The range of products and services that are traded on business-to~business markets is very broad. It encompasses such heterogeneous goods as standardized software, machine tools, and power stations. Against this background of heterogeneity, the development of undifferentiated "one-for-all" marketing programmes is neither promising from the practitioner's perspective, nor consistent with an application-oriented approach in marketing science. Yet, at the same time, the pitfalls of overemphasizing the particularities of individual transactions, which lead to a lack of generalizability, are to be avoided. As a response to this dile=a, various conceptions for systematizing transactions on business-to-business markets have been developed in the past years. Co=on to all of these concepts, which are rather varied in terms of their methodology, are the objectives of identifying meaningful types of transaction processes (usually referred to as transaction or business types) and of deriving corresponding reco=endations to guide marketing practice. Co=on to all of them is, however, also a deficit: The approaches presented to date take into account only the heterogeneity that prevails at a certain point in time. They do not capture the potential change of market offerings over time, that is, the heterogeneity that arises from shifts between the different types in the course of time. The existent approaches are, hence, static in the sense that they treat the criteria that are used for categorization as given. They do not interpret them as variables that are susceptible to the transaction parties' design.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Technetium and Rhenium

$39.99

Palliativversorgung in der gesetzlichen Krankenversicherung

$89.99

Sustainable Community Development: Dilemma of Options in Kenya

$39.99

The United Nations and the Regions

$109.99

Moderationskompetenzen

$44.99

Physical Limitations of Semiconductor Devices

$109.99

Grundzge der Marktforschung

$69.99

Biomedical Signals and Systems

$34.99

The Resonant Recognition Model of Macromolecular Bioactivity

$84.99

The Cognitive Foundations of Reading and Its Acquisition

$169.99

Distributed Computing and Artificial Intelligence, Special Sessions, 19th International Conference

$179.99

Bacterial Fish Pathogens

$219.99

Whiteness in Zimbabwe

$54.99

The Black Queer Work of Ratchet

$69.99

Biomedical Materials

$129.00

The Conduct of a Cooperative Clinical Trial

$84.99

Kreuzschmerzen

$44.99

Understanding Cybersecurity Management in Healthcare

$69.99

Aspects of Differential Geometry IV

$64.99

Mittel- und langfristige Exportfinanzierung

$34.99

Analyse, Messung und Optimierung des aerodynamischen Ventilationswiderstands von Pkw-Rdern

$49.99

Proceedings of the Second International Conference on Computer and Communication Technologies

$219.99

Quakers, Business and Corporate Responsibility

$109.99

Mitarbeiten Mitverantworten Mitbestimmen

$59.99

Machine Learning with Quantum Computers

$109.00

Cardiac Cellular Electrophysiology

$299.99

Pdagogisch betreut

$74.99

Fluid Distribution Along the Nankai-Trough Megathrust Fault off the Kii Peninsula

$54.99

Aktive Karrierestrategie

$59.99

Formeln und Tabellen zur Technischen Mechanik

$14.99

Untersuchungen ber das Rauschen strombelasteter Leiter

$54.99

Marx and the Missing Link: Human Nature

$29.99

Medical Information Systems

$54.99

Financial Cryptography

$54.99

The Impact of FDI on Economic Growth

$109.99

Monte Carlo Simulation in Statistical Physics

$74.99

Multidisziplinre Perspektiven der Resilienzforschung

$59.99

Analysis and Synthesis of Delta Operator Systems with Actuator Saturation

$109.99

On Scientific Representations

$54.99

The Presidency in Mexican Politics

$54.99