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Verlsslichkeit als Beschaffungskriterium

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658131524
Condition
New
Product Description

Philipp Johannes Nolte zeigt, wie Nachfrager im B-to-B-Bereich die Verlsslichkeit von Anbietern anhand von Signalen fr die Einhaltung von Versprechen einschtzen knnen. Er unterstreicht, dass die Fhigkeit eines Unternehmens, Leistungsversprechen abzugeben und einzuhalten eine wesentliche Stellschraube fr erfolgreiches unternehmerisches Handeln darstellt und fr Anbieter eine differenzierende Positionierung im Wettbewerb ermglicht. Der Autor vereint die theoretisch-konzeptionelle Perspektive auf Anbieterverlsslichkeit mit einer umfassenden empirischen Erforschung der Unternehmenspraxis. Abschlieend werden sowohl fr Anbieter als auch Nachfrager Handlungsempfehlungen fr ein Management von Verlsslichkeit aufgezeigt.

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