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Kapitalmarktorientierte Bewertung industrieller F&E-Projekte
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Product Details
Diese Arbeit entwickelt eine neue Modellgruppe fr die Bewertung industrieller Forschung und Entwicklung von Kapitalgesellschaften mit dem Ziel der Steigerung des Shareholder Value. Dabei wird besonders den Handlungsmglichkeiten (Optionen) des Managements Rechnung getragen, auf unsichere Ereignisse zu reagieren. Erstmals werden bei einem solchen auf der modernen Kapitalmarkttheorie basierenden Ansatz unterschiedliche Quellen der Unsicherheit, insbesondere Marktrisiken und technische Risiken, separat abgebildet. Die Anwendung der Modelle liefert wichtige Erkenntnisse fr das Value-based Management von Forschungs- und Entwicklungsprojekten.
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