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Koordination in radikalen Innovationsvorhaben

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824406975
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Product Description

Radikale Innovationen sind notwendig fr den langfristigen Erhalt von Unternehmen. Sie konfrontieren das Management aber auf Grund der hohen Komplexitt, der Dynamik und der damit verbundenen Unsicherheiten mit enormen Herausforderungen. Zu viele radikale Innovationen scheitern vor oder bei der Markteinfhrung. Die effektive und effiziente Koordination ist dabei eines der gravierendsten Probleme. Fabian Billing untersucht, wie durch umfassendes, an die spezifischen Anforderungen der einzelnen Phasen des Innovationsprozesses angepasstes Management der Erfolg von radikalen Innovationsvorhaben verbessert werden kann. Hierfr wurden - in einer in dieser Art bisher einmaligen Stichprobe - die Projektleiter von 103 radikalen Innovationsvorhaben in Deutschland interviewt. Die Ergebnisse zeigen, dass radikale Innovationen signifikant andere Managementmethoden erfordern als inkrementelle Innovationen.

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