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Erfolgsstrategien zur Gestaltung von Innovationsprozessen

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Springer Nature
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9783658062286
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Die Innovationsfhigkeit von Unternehmen ist von zentraler Bedeutung fr deren Wettbewerbsfhigkeit. Insbesondere kleine und mittelstndische Unternehmen (KMU) bedrfen aufgrund ihrer in der Regel vergleichsweise geringen Ressourcenausstattungen und der marktmchtigen Konkurrenz von Grounternehmen einer besonderen Innovationsfhigkeit, um sich am Markt behaupten zu knnen. Auf der Grundlage einer empirischen Analyse von 41 mittelstndischen Innovationssystemen identifiziert Bjrn Seeger Erfolgsfaktoren der Innovation. Anhand von Fallstudien errtert er, wie diese Erfolgsfaktoren zusammenwirken und wie sie gezielt durch das Management zur Verbesserung der Innovationsfhigkeiten beeinflusst werden knnen.

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