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Risikoverhalten privater Kapitalanleger

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824479658
Condition
New
Product Description

Anleger investieren in verschiedene Finanzprodukte und versuchen somit das Risiko zu streuen. Die Erklrung und Prognose dieses Risikoverhaltens ist eine wichtige Voraussetzung fr das Verstehen des Kapitalmarktes. Dabei geht die Wissenschaft zumeist von einem rationalen Verhalten der Anleger aus. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklrung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt. Experimentelle Untersuchungen liefern wichtige Erkenntnisse ber die Determinanten des Risikoverhaltens. So spielen z.B. das Mental Accounting des Anlegers und das Framing von Kapitalanlagen eine bedeutende Rolle. Anhand dieser Ergebnisse leitet die Autorin Implikationen fr das Finanzdienstleistungsmarketing ab. Im Mittelpunkt stehen hierbei die Anlageberatung, die Kundensegmentierung sowie die Kommunikations- und Produktpolitik.

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