Copied Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung
Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung
Sarah Schtmaat analysiert erstmalig die Wirkung und effektive Gestaltung von kreativen Pausen whrend der Generierung von Werbeideen. Dabei werden innovative Forschungsanstze abgeleitet und auf Grundlage einer umfassenden Studienreihe relevante Handlungsempfehlungen zur Optimierung des Ideengenerierungsprozesses in der Praxis geliefert. Die Autorin zeigt auf, dass die Fokussierung auf Denkprozesse, die andere Hirnareale als der kreative Prozess nutzen, zu einer Erholung der Hirnareale fhrt, die fr die Ableitung der kreativen Ideen aktiviert werden.
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