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Markenliebe
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Buy Markenliebe for $54.99 at @ Link.springer.com
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Product Details
Rene Frhling entwickelt ein grundlegendes Verstndnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das Konsumentenverhalten. Die Autorin gibt konkrete Handlungsempfehlungen, welche entscheidenden Stellhebel von Unternehmen genutzt werden knnen, um den Aufbau von Markenliebe zu frdern und von den damit verbundenen, starken Verhaltenskonsequenzen zu profitieren. Das vorliegende ganzheitliche Modell bietet somit einen erheblichen Erkenntnisfortschritt zum Phnomen Markenliebe, das fr viele Unternehmen die Knigsdisziplin einer professionellen Markenfhrung darstellt.
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