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Managing Digital Transformation

Managing Digital Transformation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658366957
Condition
New
Product Description

The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.

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