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Strategische Whrungsrisiken
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Die Steuerung strategischer Whrungsrisiken schien lange Zeit ein nur schwer zu handhabendes Problem fr Unternehmen zu sein. Zu viele Informationen und Daten mssen aus unterschiedlichen Unternehmensbereichen gesammelt, verdichtet und interpretiert werden, um das entstehende Risiko abzuschtzen. Die heute zur Verfgung stehenden groen Datenmengen und die immer weiter voranschreitenden Entwicklungen in der Auswertung und Analyse (Business Analytics) tragen dazu bei, dass diese Defizite behoben werden knnen. Die Arbeit widmet sich der Untersuchung, in wie fern die Nutzung von Business Analytics im Controlling zu einer Steuerung des strategischen Whrungsrisikos beitragen kann.
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