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Kundenbindung der Zielgruppe 50plus im Internethandel
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Buy Kundenbindung der Zielgruppe 50plus im Internethandel for $59.99 at @ Link.springer.com
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Product Details
Steffen Silbermann entwickelt und prft ein umfassendes Modell der Kundenbindung im Internethandel, das 16 zentrale Einflussfaktoren bercksichtigt. Auf dieser Basis ermittelt er systematisch, wie die mit der Alterung der Kunden verbundenen nderungen in den Persnlichkeitsmerkmalen und Anforderungen zu einer vernderten Bedeutung dieser Kundenbindungsdeterminanten fhren. Aus diesen Erkenntnissen leitet er Implikationen fr die Gestaltung von Geschftsbeziehungen im Internethandel ab.
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