Copied Consumer Social Responsibility am Point of Purchase
Consumer Social Responsibility am Point of Purchase
Das Buch beschftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten strker zu einem nachhaltigeren Konsumverhalten motiviert werden knnen. Die fokussierte Analyse von Einflussfaktoren der Gewissensaktivierung zeigt dabei auf, unter welchen Bedingungen sich diese moralisch strker bzw. weniger stark bewegt fhlen, ihre Kaufentscheidungen an sozial-kologischen Kriterien auszurichten. Die Erkenntnisse liefern Handlungsempfehlungen fr Anbieter nachhaltiger Produkte und verbraucherpolitische Akteure.
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