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Corporate Social Responsibility aus Konsumentensicht

Corporate Social Responsibility aus Konsumentensicht

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834935342
Condition
New
Product Description

Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter CSR-Informationen sondern vielmehr auf Grundlage ihres Markenwissens bilden. Darber hinaus spielt die Quelle zustzlicher Informationen fr den CSR-Informationsstand weniger eine Rolle als der Umfang der kommunizierten CSR-Aktivitten. Die Ergebnisse weisen auf einen Einfluss der CSR-Beurteilung auf die Kaufbereitschaft von Konsumenten hin, der im Falle einer stark positiven CSR-Beurteilung auch bei Konsumenten mit hheren Einkommen besonders stark ausfllt.

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