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Multimedia in der Marktforschung

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824468812
Condition
New
Product Description

Die Multimediatechnologie birgt interessante und bedeutsame Potentiale fr die Markterkundung und fr die Erforschung von Marketingchancen. Durch die vielseitigen Nutzungsmglichkeiten kann der gesamte Marktforschungsproze - von der Datenerhebung ber die Datenauswertung bis hin zur Dokumentation und Prsentation - untersttzt werden. Bo Zou analysiert die Einsatzpotentiale von Multimedia und zeigt, welche Einflufaktoren bei der Verwendung dieser Technologie bercksichtigt werden mssen. Von besonderer Bedeutung fr den weiteren Einsatz von Multimedia in der Marktforschung sind die Weiterentwicklung dieser Technologie, die damit verbundenen Kosten und der Grad der Akzeptanz potentieller Nutzer.

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