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Werbung im interaktiven Fernsehen
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Buy Werbung im interaktiven Fernsehen for $49.99 at @ Link.springer.com
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Product Details
Das interaktive Fernsehen hat das Potential, sich zu dem multimedialen Medium der Zukunft fr den Consumer-Markt zu entwickeln. Fr die Marketing-Kommunikation erffnen sich im interaktiven Fernsehen faszinierende Mglichkeiten. Christopher Heinemann analysiert das interaktive Fernsehen in seiner inhaltlichen, technischen Breite und entwickelt Ansatzpunkte fr eine dialogische Marketing-Kommunikation. Die einzelnen Phasen der Anbahnung, Realisierung und Kontrolle des Dialogs werden theoretisch dargestellt und mit Beispielen oder Ideen fr die Umsetzung untermauert.
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