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Strategie und Change

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824468317
Condition
New
Product Description

Heutzutage sehen viele Unternehmen ihr Handeln schon als strategisch an, wenn sie sich den vernderten strukturellen und konjunkturellen Rahmenbedingungen reaktiv mit Hilfe von schnell aufgesetzten Change-Projekten anzupassen suchen. Dabei steht der oftmals nur kurzfristige Erfolg dieser Manahmen in einem krassen Missverhltnis zu den verursachten Opportunittskosten. Thomas Tischler entwickelt einen ganzheitlichen theoretischen Ansatz fr eine Change-Management-orientierte Strategiengenerierung, mit dessen Hilfe eine proaktive kontinuierliche Zukunftsorientierung in Unternehmen dauerhaft institutionalisiert werden kann. An Hand von Praxisbeispielen zeigt der Autor die zur Operationalisierung erforderlichen Rahmenbedingungen und Managementinstrumente auf.

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