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Logistik-Controlling

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824477777
Condition
New
Product Description

Die Logistik hat sich in den vergangenen Jahrzehnten rapide entwickelt. Doch ihr Wettbewerbsvorteilspotenzial wird hufig nur auf Beitrge zur Kostensenkung reduziert. Bestehende Mglichkeiten zur Differenzierung durch marktorientiert ausgestaltete logistische Leistungen werden nur unzureichend ausgeschpft. Einer der zentralen Grnde hierfr ist das Fehlen eines geschlossenen Instrumentariums zur Analyse und Gestaltung der Marktwirkungen logistischer Leistungen. Arndt Kaminski systematisiert den aktuellen Stand des Logistik-Controlling und erarbeitet die Grundlagen einer marktorientierten Ausrichtung. Durch die Entwicklung eines methodischen Arsenals zur Analyse der Marktwirkung logistischer Leistungen legt er das theoretische Fundament fr den Schritt von der Kostenminimierungs- zur Gewinnperspektive in der Logistikplanung. Basierend auf Erkenntnissen der Zufriedenheitsforschung skizziert der Autor abschlieend die Grundzge einer marktorientierten Logistikkontrolle.

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