Specialization in Online Innovation Communities
Specialization in Online Innovation Communities
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658053185
Condition
New
Product Description
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for todays community management to improve the attracting, controlling and retaining of their members.
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