Copied Integration von Lead Usern in die Innovationspraxis
Integration von Lead Usern in die Innovationspraxis
Basierend auf einer Online-Befragung sowie einer Fallstudienanalyse untersucht Jens Lehnen die Zusammenarbeit von Unternehmen mit Lead Usern fortschrittlichen Nutzern, die zuknftige Bedrfnisse frher als die Masse erfahren und oftmals selber innovieren. Er entwickelt die theoretische Methodik des Lead User-Ansatzes weiter und schafft Verbindungen zu anderen Disziplinen wie z.B. dem agilen Projektmanagement. Die Zusammenarbeit mit Lead Usern ist fr die Innovationsentwicklung von Unternehmen sehr wertvoll, weshalb der Autor abschlieend eine Best Practice fr die effektive Anwendung des Lead User-Ansatzes in der Praxis definiert.
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