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Impacting the Sensory Experience of Products

Impacting the Sensory Experience of Products

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658212063
Condition
New
Product Description

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

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