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Management von Multi-Cross-Industry Innovation
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Alexander Kerl liefert eine erste umfassende Analyse der Multi-Cross-Industry Innovation, eines Innovationstyps, welcher durch die Beteiligung von mindestens drei Unternehmen aus drei unterschiedlichen Branchen bei der Innovationsentwicklung charakterisiert ist. In fnf Fallstudien, welche branchenbergreifende Innovationsnetzwerke zum Gegenstand haben, nhert der Autor sich dem Phnomen. Mithilfe des gewonnenen Datensatzes weist er eine aktuelle Relevanz des Phnomens nach, offeriert typische organisationale Strukturen und Kooperationsmodelle sowie spezifische Charakteristiken branchenbergreifender Innovationsnetzwerke.
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