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Anbieter von IT-Lsungen befinden sich in einem Dilemma: Einerseits sollen ihre Lsungen an den individuellen Bedrfnissen des jeweiligen Kunden ausgerichtet sein, andererseits sind sie gezwungen, ihre Leistungen preisgnstig, und damit standardisiert, zu erbringen. Basierend auf identifizierten Anforderungen aus Literaturanalysen und 15 Experteninterviews beschreibt Philipp Langer ein aus einem Prozess- und Datenmodell bestehendes Katalogmodell. Er stellt den Aufbau und die Erstellung hybrider Produktkataloge sowie den komplexen Angebotsprozess selbst nachvollziehbar dar.
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