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Strategische Innovationen in der Hotellerie
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Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zurckzufhren. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Anstzen des Strategischen Managements verknpft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen.
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