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Kundenerlebnisse in Ferienwelten
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Product Details
Christoph Schneider untersucht Erlebnisse von Resorturlaubern. Das Ziel seiner Forschung ist es, zu verstehen, wie und in welchen Situationen aus Sicht des Reisenden Eindrcke aufgenommen werden, Erlebnisse entstehen und diese mit Merkmalen der jeweiligen Destinations- bzw. Resortmarke in Verbindung gebracht werden. Hierzu werden Primrdaten von Reisenden in drei verschiedenen Regionen erhoben. Als Ergebnis steht das "Integrative Modell der Erlebniskreation in Ferienwelten", welches die drei Dimensionen Art des Reizes, Individuum und Kontext beinhaltet. Die Reize werden systematisch kategorisiert, Personas werden vorgestellt und beschrieben, sowie Archetypen des Verhltnisses von Resort und Destination definiert.
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