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Strategische Innovationsorientierung von Business-to-Business-Unternehmen

Strategische Innovationsorientierung von Business-to-Business-Unternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834934109
Condition
New
Product Description

Bjrn Six analysiert, inwiefern und unter welchen unternehmens- und marktbezogenen Rahmenbedingungen strukturelle und kulturelle Facetten der Strategieimplementierung frderlich fr ein innovatives Produktprogramm und den Unternehmenserfolg sind. Seine Datenbasis ist eine empirische Studie mit jeweils mehreren Informanten aus ber 100 Industriegterunternehmen verschiedener Branchen.

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