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Innovationsmanagement in Business-to-Business-Geschftsbeziehungen
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Produktinnovationen gehren zu den wichtigsten Erfolgsfaktoren der Unternehmenspraxis. Den Einflussgren zur Realisierung von Produktinnovationen kommt daher eine hohe Bedeutung zu. Lars Herrmann zeigt, unter welchen Rahmenbedingungen die Informationsgewinnung aus zentralen Quellen hilfreich fr die Realisierung eines innovativen Produktprogramms ist. Seine Analyse basiert dabei auf einer branchenbergreifenden Studie mit ber 400 befragten Managern (Marketingmanager, Forschungs- und Entwicklungsleiter sowie deren Kunden).
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