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Fanclubs der Nationalmannschaften im deutschen Teamsport

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658244866
Condition
New
Product Description

Im Zuge der Kommerzialisierung des professionellen Mannschaftssports hat sich neben dem traditionellen Fantypus (supporter) ein konsumorientierter Fantypus (customer) herausgebildet. Zur verbesserten Fan- bzw. Kundenbindung haben daher Teamsportverbnde in Deutschland Fanclubs zu ihren Nationalmannschaften gegrndet. Gerald Fritz untersucht diese Fanclubs mithilfe eines MixedMethodsAnsatzes, der qualitative Interviews von DFBFanclubMitgliedern und Experten der Verbnde mit einer quantitativen OnlineBefragung verbindet. Er arbeitet Unterschiede und Gemeinsamkeiten der Fanclubs fr fnf Teamsportarten heraus und prft empirisch, inwieweit die Fanclubs einen systematischen Mehrwert (value cocreation) fr die Fan-Community und Sportverbnde schaffen.

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