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Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern
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Buy Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern for $58.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Die Zuschauernachfrage ist ein zentraler Erfolgsfaktor im professionellen Teamsport. Daher stellen geringe Zuschauerzahlen eine strukturelle Ressourcenschwche dar, die so genannte Schwellensportarten kennzeichnet. Kristoff Reichel untersucht den Frauenfuball in Deutschland, um Managementstrategien fr Teamsportarten in ressourcenschwachen Umfeldern aufzuzeigen. Den theoretischen Ansatz bildet ein erweitertes Nachfragemodell fr Schwellensportarten, das er fr die Stadionnachfrage der 1. Frauenfuball-Bundesliga konometrisch testet. Die aggregierten Befunde ergnzt der Autor um eine primrempirische Zielgruppenanalyse und entwickelt effektive Strategien fr den professionellen Frauenfuball.
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