Strategic Equity Partnerships in Professional Football

Name: Strategic Equity Partnerships in Professional Football
Brand: Springer Nature
SKU: 9783658313005
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Product Details

Brand

Springer Nature

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Part Number

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9783658313005

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New

Product Description

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

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