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Events und Messen

Events und Messen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658062354
Condition
New
Product Description

Auf der fnften Wissenschaftlichen Konferenz zur Eventforschung, die am 25. Oktober 2013 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Events und Messen diskutiert. Die Autorinnen und Autoren liefern aus Sicht des Marketing, der Kommunikationstheorie, der Medienwissenschaften sowie der Informatik sich ergnzende Anstze ber den komplementren Einsatz von Messen und Events in der Markenkommunikation, ber die Wirkung von Messeerlebnissen fr die Marke sowie ber die Messeatmosphre. Der Leser erhlt einen umfassenden berblick ber aktuelle wissenschaftliche Ergebnisse zum Erlebnis-Verstndnis im Rahmen von Events, zu Crowd Dynamics und -Management, zum interaktiven Event-Medialen-Erlebnisraum und zur Stimmungsgestaltung im Eventkontext.

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