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Events und Wege aus der Krise
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Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Corona-Pandemie auf die Live Communication und zeigen Wege auf, wie aus Sicht von Wissenschaft und Praxis whrend und nach der Krise neue Event- und Messeformate entwickelt werden knnen. Der Band fasst die auf der 12. Wissenschaftlichen Konferenz Eventforschung der TU Chemnitz, die am 30.10.2020 erstmals online stattfand, vorgestellten aktuellen Forschungsergebnisse zum Thema Events und Wege aus der Krise zusammen. Ergnzt wird das Schwerpunktthema durch Forschungsbeitrge zur Wirkung von Hintergrundmusik bei Messen und zum Einfluss der Digitalisierung auf neue Geschftsmodelle in der Event- und Messebranche.
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