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Jahrbuch Markentechnik 2011/2012

Jahrbuch Markentechnik 2011/2012

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834925336
Condition
New
Product Description

Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beitrge renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz der Marke. Themenschwerpunkt dieser Ausgabe ist "Markenmobilisierung". Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der Uhren-Traditionsmarke A. Lange & Shne, den Injoy Fitness-Studios, dem Sdtiroler Waffelhersteller Loacker sowie dem Grfe und Unzer Verlag.

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