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Jahrbuch Markentechnik 2011/2012
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Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beitrge renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz der Marke. Themenschwerpunkt dieser Ausgabe ist "Markenmobilisierung". Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der Uhren-Traditionsmarke A. Lange & Shne, den Injoy Fitness-Studios, dem Sdtiroler Waffelhersteller Loacker sowie dem Grfe und Unzer Verlag.
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