Global Call Center Employees in India
Global Call Center Employees in India
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658118662
Condition
New
Product Description
Mayank Kumar Golpelwar analyses why Business Process Outsourcing (BPO) units and their young employees found themselves to be the target of severe criticism from Indias middle classes. Using social and organizational psychological frameworks as well as ethnographic and variance analytic research, the author takes a look at the validity of the criticism against the BPO industry. He uses the framework of cultural theories to analyze and present the gap between the mainstream Indian culture and its rapidly emerging and globalized BPO sub-culture.
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