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Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658404284
Condition
New
Product Description

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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