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Unternehmenserfolg im Internet

Unternehmenserfolg im Internet

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783528155445
Condition
New
Product Description

Dieser managementorientierte Business Online-Guide zeigt kleinen und mittelstndischen Unternehmen den erfolgsorientierten Weg im Internet. Das Buch bietet Marketing-, EDV- und Internet-Verantwortlichen eine umfassene und praxisorientierte Planungshilfe fr das Internet-Engagement. Bercksichtigt werden eine Vielzahl neuer Internetentwicklungen. Neben Nutzeranalysen, Hilfestellungen bei der Informationsbeschaffung, Electronic Commerce und ntzlichen Tipps zur Nutzung des Internet, werden zustzlich die Ziele, Planung, Strategien, Gestaltung und Implementierung von WWW-Sites behandelt.

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