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Handbuch Web Mining im Marketing
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Das Handbuch deckt alle Facetten des Web Mining ab. Zunchst wird der Prozess des Web Mining ausfhrlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundstzliche berlegungen mit den Ergebnissen bereits realisierter Projekte ergnzt werden.
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