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Handbuch Web Mining im Marketing

Handbuch Web Mining im Marketing

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322898715
Condition
New
Product Description

Das Handbuch deckt alle Facetten des Web Mining ab. Zunchst wird der Prozess des Web Mining ausfhrlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundstzliche berlegungen mit den Ergebnissen bereits realisierter Projekte ergnzt werden.

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