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Virtuelle Stimuli fr Kundentests im Innovationsprozess
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Die Techniken und Methoden des Virtual Engineering bieten die Chance auf frhzeitig verfgbare, realistische Produktdarstellungen. Zur Nutzung dieses Potentials stellt Philipp Rode eine Methode fr die systematische Erstellung virtueller Prototypen und ihren Einsatz als virtuelle Stimuli in Kundentests in der Frhphase des Innovationsprozesses vor. Der Autor etabliert ein Modell fr die Analyse, Erfassung und Beschreibung von Produkteigenschaften in ihrem Nutzungskontext und zeigt empirisch die Reliabilitt, Validitt sowie Praxistauglichkeit der vorgestellten Methode.
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