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Oliver Klosa betrachtet Web-TV auf der Grundlage eines Mehr-Methoden-Designs unter Bercksichtigung von Angeboten, Anbietern und Rezipienten, um die Einflussnahme mglicher Qualittsfaktoren auf die Akzeptanz herauszuarbeiten. Durch diese multiperspektivische Herangehensweise ermglicht er den Lesern, sich ein umfassendes Bild ber das Medium Web-TV zu machen. Dabei zeigt er, in welchem Zusammenhang die inhaltlichen, technischen, formal-funktionalen und konomisch-rechtlichen Qualittsfaktoren zur Akzeptanz stehen. Der Autor gibt auch einen Einblick in den deutschen Web-TV-Markt und dessen Entwicklung.
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