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Individuelle Risikovorsorgeberatung

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824490189
Condition
New
Product Description

Problemlsungen fr einzelne Kundengruppen bzw. einzelne Kunden zu entwickeln, gehrt zu den aktuellen Marketingstrategien der Versicherungswirtschaft. Ziel ist die dauerhafte Kundenbindung. Aus Sicht eines (privat-)bankengebundenen Versicherungsmaklers entwickelt Georg Erdmann ein Risikovorsorgeberatungskonzept fr den gehobenen Privatkunden. Auf der Basis sozialpolitischer, steuerlicher und kundenbezogener Rahmenbedingungen identifiziert der Autor die entsprechenden Zielkundengruppen und differenziert ihre unterschiedlichen Risikosituationen. Bei der Umsetzung des Konzepts auftretende Probleme werden charakterisiert und Lsungsmglichkeiten aufgezeigt.

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